On Wall Street Journal Adobe’s CEO Shantanu Narayen yesterday nite answered to Steve Jobs latest attack. Jobs had released an open letter yesterday morning. The bottom line of Jobs’ letter is:
Adobe Flash is something from the past, as it is not open,
it is not energy efficient and
it does not unleash the full powers the individual platforms (meaning: the full power of Apple’s iPhone or iPad).
Narayan responded in the WSJ.com interview, that
It’s got nothing to do with technology, but with control.
Apple wants to maintain control on the iPhone, iPad and iPod Touch platforms.
he wonders if Flash is one of the most reasons for crashing a Mac, it’s also got much to do with the operating system
if hardware acceleration is provided from the operating system, playing Flash takes a lot lesser energy than on a Mac.
Flash is an open specification
Well, well, that love is not over. We wonder how far we’re away from the point when Adobe decides to stop developing for the Apple platform? Would Apple even care? Or would they just tell thousands of designers to switch to GIMP?
We hope you don’t mind, we embed the whole WSJ.com interview as Adobe Flash ;-)
After Apple’s announcement of their iPhone OS 4 SDK license:
This came a couple of days before Adobe shipped their latest Creative Suite 5, which contains a native Flash to iPhone compiler. Sadly this compiler can only (legally) be used for iPhones running the iPhone OS3 as the license of iPhone OS 3 still allows it. Anyway at the end of june the iPhone 4G is expected and thus the new iPhone OS 4 will be released under those heavily limiting terms.
We will still be shipping the ability to target the iPhone and iPad in Flash CS5. However, we are not currently planning any additional investments in that feature.(..)
The primary goal of Flash has always been to enable cross browser, platform and device development. The cool web game that you build can easily be targeted and deployed to multiple platforms and devices. However, this is the exact opposite of what Apple wants. They want to tie developers down to their platform, and restrict their options to make it difficult for developers to target other platforms. There is plenty of commentary online about this, so I won’t belabor the point, but I have included some links below that cover it more depth:
Murdoch’s Fox TV has spoken to Adobe’s CEO Shantanu Narayen. Besides talking about their intimacy to Apple, Narayen says Adobe Flash for mobile devices like Palm Pre or Android is coming in 2nd half of 2010.
With respect to Apple, it really isn’t a technology decision as much as it is a business decision. And they’ve chosen to keep their system a proprietory and closed system, which it why they are not supporting Flash. And I think that this hurts customers.(..)
You’re gonna see phones that run the Android operating system from Google or the Palm operating system support the web in all its glory. (..)
And so what we think is that consumers will eventually vote for the experience that they want through their wallet.
On the Flash on the Beach Conference eventually Paul Betlem – senior director of engineering at Adobe – confirmed, Adobe is actively developing a Flash version for the iPhone. The Flash Magazine reports, Adobe will have a Flash Player for iPhone available in short time, but since the iPhone is closed plattform Apple will decide when it will be released.
In March Microsoft and Adobe announced to license Flash Lite and the Acrobat Reader, so that all upcoming Windows Mobile OS based devices will support it.
Adobe announced they begun to work on a version for the iPhone. When it will be due to release has not been said. Being realistic Adobe and Apple could make this feature an exclusive for the UMTS iPhone at the end of the year. I would not expect to have Flash released together with iPhone firmware 2.0 in june. This seems to be highly unlikely. Read more infos on Wall Street Journal…
Adobe hat bekannt gegeben, die Arbeit an einer iPhone Flash Version begonnen zu haben. Ein Veröffentlichungstermin wurde nicht genannt. Realistisch scheint eine Veröffentlichung für Ende des Jahre, wenn das iPhone mit UMTS auf den Markt kommt (Vorsicht dies ist reine Spekulation, dem keinerlei belegbare Fakten zugrundeliegen). Weitere Details hat der Golem.de…
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