Tag Archives: Steven Colbert

[iPad] Apple Places iPad in Grammy Awards

American actor Stephen Colbert pulled an unreleased Apple iPad yesterday at the Grammy Awards to read the list of nominees. Colbert said

“I’m sorry where’s the list. Oh, I know! It’s on my iPad. Jay-z, did you not get one of these in your gift bag? Am I cooler than you?

This product placement seems to have happened last minute, as you can tell from the reaction of Colbert’s wife. When asking her with a tongue-in-cheek:

Hunnie, Hunnie, does this make me look cool?

She just disapproves by shaking her head.

Anyway this is psychologically a brilliant step by Apple – as it generates demand for the iPad among the most important multiplier target group – the celebrities.

Enjoy the vid…

Via iClarified.com