American actor Stephen Colbert pulled an unreleased Apple iPad yesterday at the Grammy Awards to read the list of nominees. Colbert said
“I’m sorry where’s the list. Oh, I know! It’s on my iPad. Jay-z, did you not get one of these in your gift bag? Am I cooler than you?“
This product placement seems to have happened last minute, as you can tell from the reaction of Colbert’s wife. When asking her with a tongue-in-cheek:
Hunnie, Hunnie, does this make me look cool?
She just disapproves by shaking her head.
Anyway this is psychologically a brilliant step by Apple – as it generates demand for the iPad among the most important multiplier target group – the celebrities.
Enjoy the vid…